Experience
User Experience Researcher | Edward Jones
Leading diverse research methods which improve processes, experiences, functionality, interactions, and engagement. Delivering results through moderated usability labs, contextual inquiries, surveys, focus groups, whiteboarding, and design thinking labs.
Information Technology Manager | St. Louis County
Transformation consultant implementing an advanced customer care program to better serve one million citizens. Built a test and learn contact center and designed the knowledge base and ticketing system to validate our hypothesis.
Led usability labs and contextual inquiries to map a better future of serving customers across all departments.
Senior Director of Marketing | The Oakwood Group
Marketed the value of Oakwood technology consultants to provide company leadership in a variety of technology areas.
Re-designed the company website and led research to more effectively compete in a crowded and undifferentiated vertical.
Website Manager | First Bank
Agile Project Owner leading a ground-up rebuild of the company's public-facing website from discovery to deployment. Worked cross-functionally with all departments to establish a new brand identity.
Managed the agency of record relationship and completed much-needed research to identify our design, voice of the customer, and brand approach.
Product & Solutions Manager | Maritz
Led the business development team and product specialists supporting the digital marketing needs for franchise automotive dealerships.
Product portfolio included SEO, SEM, reputation management, branding, paid search, CRM, email marketing, and Adwords campaigns. Designed all training and led the re-design of the company website.
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Technology and Tools
Content Square | UserZoom | Qualtrics | Mural | Pendo | Jira | WordPress | DotNetNuke | Google Tag Manager | Google Search Console | Google Analytics | SalesForce | ServiceNow