Professional Summary

Enabler of digital, research, and strategic marketing programs driving growth across customer bases and within organizations.  Facilitate consumer and employee research projects improving company knowledge, consumer behavior, project validation,  direction, and go-to-market strategies.  Design thinking practices, scrum and agile, team mentor, results-driven. 

Technology & Tools

Morae | Service Now | Wix | Microsoft Dynamics | WordPress | DotNetNuke | Xenu  | Screaming Frog | Raven | SEMRush | Confluence | Jira | Adobe Creative Suite | Google Search Console | Basecamp | Marketo | Balsamiq | Xamarin

Experience

UX Researcher | Edward Jones

Conducting contextual inquiries, surveys, interviews, card sorting, focus groups, diary studies and useability testing with clients, investors, prospects, and financial advisors.    

Information Technology Manager | St. Louis County

Led a key research initiative and deployed new strategies to improve all stages of the citizen journey.  Built a state-of-the-art 311 Call Center, developed a new care knowledge base and established team-wide KPI's to effectively serve 1 million citizens across 90 municipalities.    

Director of Digital Marketing | The Oakwood Group

Enhanced marketplace presence and placement opportunities for our project technologists.  Specialized in security, managed services, application development, Power BI, and mobile application development.

Website Manager | First Bank

Rebuilt a 12-year-old website for a family-owned, 100-year-old mid-tier bank.  Led this ground-up build with qualitative research then managed the project from discovery to deployment.    

Product and Solutions Manager | Maritz

Improved the brand presence for franchised automotive dealerships.  Led research to identify product solutions.  Managed a business development team, led training, and built a new Opportunity Max company website.

Education

The University of Iowa | Iowa City, Iowa | Bachelor's Degree | Communications Studies

Community

Businesspersons Between Jobs | Board of Directors

ALS Association Mid-America Chapter |Board of Directors (1992 – 2012)

Career Development Speaker | BBJ | Beyond Networking

Meal Server | St. Peter and Paul Homeless Shelter

Food Delivery Services | Circle of Concern Food Pantry

Mike Hoffey

2402 Rockwood Trail Court

Wildwood, MO  63038

314-606-0561

mhoffey@att.net