Professional Summary

Experience in marketing, client growth, research, digital, and consumer marketing.  Skilled at building and cultivating strong relationships inside organizations.  A results-oriented leader, able to develop and communicate a big-picture vision and strategy, and deliver results through practical execution.  A hands-on team leader, results-driven, influential, and collaborative.  Comfortable working in fast-paced environments under minimal supervision.

Technology & Tools

Salesforce | Service Now | Microsoft Dynamics | WordPress | DotNetNuke | Mural | Screaming Frog | Confluence | Jira | Adobe Creative Suite | Google Analytics | Google Search Console | Xamarin | Snagit

Experience

UX Researcher | Edward Jones

Conducting contextual inquiries, surveys, interviews, card sorting, focus groups, diary studies and useability testing with clients, investors, prospects, and financial advisors.    

Information Technology Manager | St. Louis County

Led a key research initiative and deployed new strategies to improve all stages of the citizen journey.  Built a state-of-the-art 311 Call Center, developed a new care knowledge base and established team-wide KPI's to effectively serve 1 million citizens across 90 municipalities.    

Director of Digital Marketing | The Oakwood Group

Enhanced marketplace presence and placement opportunities for our project technologists.  Specialized in security, managed services, application development, Power BI, and mobile application development.

Website Manager | First Bank

Rebuilt a 12-year-old website for a family-owned, 100-year-old mid-tier bank.  Led this ground-up build with qualitative research then managed the project from discovery to deployment.    

Product and Solutions Manager | Maritz

Improved the brand presence for franchised automotive dealerships.  Led research to identify product solutions.  Managed a business development team, led training, and built a new Opportunity Max company website.

Education

The University of Iowa | Iowa City, Iowa | Bachelor's Degree | Communications Studies

Community

Businesspersons Between Jobs | Board of Directors | Ballwin, MO

ALS Association Mid-America Chapter |Board of Directors (1992 – 2012)

Career Coach Speaker | BBJ | Beyond Networking | St. Louis, MO

Meal Server | St. Peter and Paul Homeless Shelter | Soulard, MO

Food Delivery Services | Circle of Concern Food Pantry | Valley Park, MO

Mike Hoffey

2402 Rockwood Trail Court

Wildwood, MO  63038

314-606-0561

mhoffey@att.net