Enabler of digital, research, and strategic marketing programs driving growth across customer bases and within organizations. Facilitate consumer and employee research projects improving company knowledge, consumer behavior, project validation, direction, and go-to-market strategies. Design thinking practices, scrum and agile, team mentor, results-driven.
Technology & Tools
Morae | Service Now | Wix | Microsoft Dynamics | WordPress | DotNetNuke | Xenu | Screaming Frog | Raven | SEMRush | Confluence | Jira | Adobe Creative Suite | Google Search Console | Basecamp | Marketo | Balsamiq | Xamarin
UX Researcher | Edward Jones
Conducting contextual inquiries, surveys, interviews, card sorting, focus groups, diary studies and useability testing with clients, investors, prospects, and financial advisors.
Information Technology Manager | St. Louis County
Led a key research initiative and deployed new strategies to improve all stages of the citizen journey. Built a state-of-the-art 311 Call Center, developed a new care knowledge base and established team-wide KPI's to effectively serve 1 million citizens across 90 municipalities.
Director of Digital Marketing | The Oakwood Group
Enhanced marketplace presence and placement opportunities for our project technologists. Specialized in security, managed services, application development, Power BI, and mobile application development.
Website Manager | First Bank
Rebuilt a 12-year-old website for a family-owned, 100-year-old mid-tier bank. Led this ground-up build with qualitative research then managed the project from discovery to deployment.
Product and Solutions Manager | Maritz
Improved the brand presence for franchised automotive dealerships. Led research to identify product solutions. Managed a business development team, led training, and built a new Opportunity Max company website.
The University of Iowa | Iowa City, Iowa | Bachelor's Degree | Communications Studies
Businesspersons Between Jobs | Board of Directors
ALS Association Mid-America Chapter |Board of Directors (1992 – 2012)
Career Development Speaker | BBJ | Beyond Networking
Meal Server | St. Peter and Paul Homeless Shelter
Food Delivery Services | Circle of Concern Food Pantry