Experienced Leader | Digital | Research | Marketing | Operations

UX Researcher | Edward Jones

Conducting research that improves go-to-market strategies and our value proposition in the financial services space.  Working with branch teams, clients, prospects, and stakeholders to build and deliver effective research methods including usability studies, contextual inquiries, surveys, interviews, focus groups, and moderated interviews testing.    

Information Technology Manager | St. Louis County

Led transformational initiatives that improved the end-user experience for 1M County citizens.  Led the process to redesign the public-facing website.  Developed new digital solutions to improve inbound customer care processes and problem resolution.  Built a 311 contact center, which included a ServiceNow knowledge base.  Deployed a new mobile app to the marketplace to decrease the number of inbound citizen calls.    

Director of Digital Marketing | The Oakwood Group

Improved awareness and competencies of Oakwood's suite of contractor service offerings.  Rebuild the public-facing online presence of the company to increase lead generation and more effectively compete in a crowded vertical.  Conducted research and constructed marketing campaigns to increase contractor assignments in the security, managed services, application development, Power BI, and mobile app development space.

Website Manager | First Bank

Brought into the company to lead the build of a new public-facing website.  Conducted contextual inquiries with 100+ stakeholders along with qualitative research to ensure the website served our existing audience and attracted new clients.  Responsible for all phases of the project from discovery to deployment.      

Product and Solutions Manager | Maritz

Developed products and established new business opportunities for Opportunity Max, a new digital marketing company serving franchised automotive dealerships.  Managed a business development team, led client-facing training, conducted quantitative research, and built the Opp Max website.    

Technology & Tools

Salesforce | Service Now | Microsoft Dynamics | Mural | WordPress | DotNetNuke | InVision | Confluence | Jira | Pendo | Google Analytics | Google Search Console | Xamarin | Snagit | Screaming Frog | Adobe Creative Suite | Zoom

Community Involvement

  • Businesspersons Between Jobs, Board of Directors 

  • ALS Association Mid-America Chapter, Board of Directors 

  • Career Coach Speaker, BBJ  & Beyond Networking

  • Meal Server, St. Peter and Paul Homeless Shelter

  • Food Delivery Services, Circle of Concern Food Pantry