Employment history

Simmons Cable

Marcus Communications



Charter Communications

Protective Life


First Bank

St. Louis County

Edward Jones

How I Got Here...

A month after college graduation, I began my career in telecommunications, cable TV to be exact, knocking on doors cold calling in Long Beach, CA.  What a wake-up call.  The joy of rejection, the art of selling, the commission-only life I had never known.  It all worked itself out and soon I was moved into a leadership role managing the sales team, forming the training department, and repairing a broken brand heading up the marketing team.  I would go on to spend the next twenty years of my life with five different cable companies.     

I ventured into financial services and automotive where I led branding, research, BTB and BTC strategy, web development, and customer service.   After reading the book 'The Blue Ocean Strategy' I found success transforming companies who needed to break out of their commodity perception (Protective Life), innovate with a shift in customer engagement (banking), and lead qualitative and quantitative research to improve all facets of the customer service experience (St. Louis County).  I've returned to a passion I always enjoyed, conducting research, as part of the UX Research Team at Edward Jones. 

Faith | Family | Giving Back

I'm a proud father raising two awesome sons with my wife Linda.  As a family, we enjoy traveling to Florida, music, sports, dinners together, and all of those fun experiences that life offers you.  We are parishioners at Holy Infant in Ballwin, MO.  Linda oversees sales at The Lifestyle Center in Frontenac.  


One son is working his way through college at Mizzou and the other is heading to an area community college this fall.  We have a great family!  

I enjoy running, writing, and playing in a rock 'n' roll band called Bold Adventure.

Lucas, Mike, Linda and Cal Hoffey

Mike Hoffey

2402 Rockwood Trail Court

Wildwood, MO  63038